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250ok and MailerQ present Global Sender Summit, a gathering of the most serious and educated email senders in the world to discuss the latest technologies, strategies, and keys to success.
Presented by 250ok and MailerQ
MEET sophisticated senders from around the globe to harness their expertise and build bonds to improve your email performance.
ENJOY
presentations, panels, discussions, workshops and more during one of the GSS events.
LEARN from case studies, client-driven insights, and personal experiences.
Why Attended Global Sender Summit?
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2019 Recap
Take a look back at our past speakers, agenda, and more!
Ticket includes a full day of speaker sessions, lunch, and a networking reception.
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James Castro-Edwards
"I was delighted to participate in the 2019 Global Sender Summit; great content, excellent speakers and a really well-organised event."
Partner, Wedlake Bell and Author of EU General Data Protection Regulation: A Guide to the New Law
Lacy Surber
“The Global Sender Summit helped open my eyes to what’s new and possible in our digital experiences for customers, and explore new angles to consider as I work on email channel strategies for my customers.”
Sr. Manager, High Touch Customer Success, Salesforce Marketing Cloud
Stephen Ford
"What an awesome event! As a speaker it was great to have so many smart minds, eager to pick up that key takeaway to help drive their business forward. As an attendee, 250ok and MailerQ pulled together an insightful line up!”
Deliverability Practice Manager EMEA, Adobe
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On the 7th of November 2019, email industry professionals from around the world gathered in Amsterdam for the inaugural edition of the Global Sender Summit, a one-day conference with the most serious and educated email senders to share their knowledge and experience with their industry colleagues.
The event took place at Level Eleven, a venue with a unique 360° view over the beautiful historical city center of Amsterdam. Michael Linthorst, CEO of MailerQ and Greg Kraios, Founder of 250ok kicked off the day: "We are pleased to launch a global platform where professionals of the email industry can join to share their experiences, best practices, case studies and more. As much as we are looking forward to the launch of the event today, we are also already looking forward to the next editions of the Global Sender Summit in 2020 and beyond."
Global Sender Summit, Amsterdam 2019
The speaker lineup was diverse and experienced, starting with Lacy Surber, Senior Manager High Touch Customer Success at Salesforce Marketing Cloud. Lacy’s session on email personalization and segmentation set the tone for the day. Her presentation echoed through the rest of the conference. Lacy emphasized the importance of customer experience and backed it with Salesforce research data: "Great experiences reap great rewards, with almost two-thirds of customers willing to pay a premium for them. 84% of customers say the experience a company provides is as important as its products and services."
The day continued by shifting focus to nitty-gritty parts of email and deliverability. The highly experienced deliverability panel consisted of Tamara Bond, Delivery Operations Manager at dotdigital; Steve Henderson, Head of Deliverability at Emarsys; and Stephen Ford, Deliverability Practice Manager EMEA at Adobe, and moderated by Anthony Chiulli, Director of Product Marketing at 250ok. The panel shared their insights and expertise on various hot deliverability topics, taking turns to answer both Anthony’s questions as well as taking ample time to reply to many questions fired up by the guests.
Similarly, the Q&A session between Anthony Chiulli and Antony Malone (Marketing Director at Booking.com) focused on digital and email marketing in a global travel and hospitality industry and also triggered intriguing questions from the audience on machine learning and personalization.
James Castro-Edwards, Partner at Wedlake Bell and Author of EU General Data Protection Regulation: A Guide to the New Law, discussed the basics of the GDPR and the ePrivacy Directive (which regulates unsolicited direct marketing) and how these impact email marketing. He also covered the enforcement activity since the GDPR took effect as well as the implications of Brexit.
We finished the day with an extensive presentation from Marcel Becker, Director of Product Management, Verizon Media. Marcel started off with a market overview, comparing it with a roller coaster as recent mergers and acquisitions are providing exciting times for the industry. Marcel emphasized the need for trust and partnerships between both senders and receivers. That with building trust between these players and collaborating, there could be far greater advances in the email industry, as he estimates the potential ROI in email could be as much as 8000%.
With follow up questions the last session concluded, and further discussions ensued during a lively reception. It was amazing to hear positive feedback from attendees as well as the speakers. We are sure to keep the positive energy and enthusiasm up for the next editions of the Global Sender Summit. We hope to see you there!
Michael Linthorst, CEO of MailerQ and Greg Kraios, Founder and CEO of 250ok kicking off the inaugural GSS in Amsterdam 2019.
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All attendees, speakers, sponsors and staff at the Global Sender Summit are required to agree to and abide by the following code of conduct. Organizers will enforce this code throughout the event, and expect strict adherence to ensure a safe, welcoming, and productive environment for all.
The organizers of the Global Sender Summit reserve the right to refuse entry or participation to anyone they deem appropriate.
Commitment to a Discrimination-free Environment
The Global Sender Summit is committed to providing a discrimination- and harrassment-free experience for all attendees, speakers, and staff, regardless of gender, gender identity, gender expression, age, sexual orientation, disability, appearance, race or ethnicity, religion, political beliefs and/or any other group identity. There is a zero tolerance policy for harassment or unwelcome commentary on any of the topics listed above, and anyone identified as breaching this code will be asked to leave the conference without refund.
Additionally, there will be zero tolerance for language or activity unbecoming of a professional atmosphere, including but not limited to sexually suggestive or unreasonably profane discussion or media, harassing photography or recording, and/or deliberate intimidation or disruption. As indicated above, those not adhering to this policy will be asked to leave without refund, and there will be no invitation back to this or other Global Sender Summits.
Proactive Mitigation of Harassment or Discrimination
If you are being harassed, notice someone else being harassed, or feel uncomfortable with the environment of the Global Sender Summit, please contact a member of 250ok or MailerQ staff immediately. They can be identified by their organizational affiliation on their name badge. These individuals will assist in resolution, ranging from proactive conflict resolution to assistance in connecting with the appropriate authorities, including hotel security or city police.
Any individual participating in or perpetuating conduct qualifying as harassment or discrimination is expected to comply immediately with any request to cease the activity. Consequences for prohibited activity ranges from a verbal warning to immediate expulsion, depending on conduct and wishes of the affected individual.
Global Sender Summit Code of Conduct
Your attendance at the Global Sender Summit is an explicit agreement to comply with the code of conduct outlined here.
